ATCO
Strategy
Design
Production
A Story of Belonging and Brand Trust. ATCO is a household name in Alberta, but outside of the big cities, few know how it touches their daily lives beyond utilities. ATCO was looking to strengthen its connection to communities by showcasing the people who live and work locally.
Awareness gets you noticed. Presence builds trust.
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Leaning into the concept of proximity, Also Here focused on the fact that ATCO employees are not separate from the communities they serve, they live in them. The spot connected work and home in the same frame, replacing the perception of a distant company with the presence of neighbours. By grounding the story in real places and real people, the film made ATCO feel local, familiar, and accountable.
Also Here moved positive brand sentiment, strengthened ATCO's standing with government and regulatory stakeholders, and created the space for harder conversations about infrastructure to happen in good faith.
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