Boehringer
Branding
Campaign
Government relations
A Story of Healing and Influence. Boehringer Ingelheim sought to address longstanding gaps within Indigenous communities. To do so credibly, they needed a program that could balance cultural sensitivity with government visibility—while driving real impact at the grassroots level.
Forging pathways of health, community and connection.
In partnership with Boehringer Ingelheim, we developed PATHWAYS, a national initiative built to close longstanding healthcare gaps in Indigenous communities across Canada. Designed in collaboration with an Indigenous-led Advisory Circle, PATHWAYS invited communities to access funding through inclusive, culturally grounded materials, while elevating Indigenous health into the country's broader policy conversation.
From brand development and recruitment campaigns to government engagement and national media relations, we built PATHWAYS to be culturally authentic at the community level and visible enough at the policy level to move resources. The initiative was anchored in partnerships with provincial health organizations, Indigenous governments, and high-level alliances like the Alberta Boehringer Ingelheim Collaborative, giving PATHWAYS the legitimacy, reach, and infrastructure to deliver lasting impact.
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