Nutrien
Strategy
Design
Branding
Production
Media
A Story of Roots and Reach. Nutrien sits at the centre of the global food system — from potash mines to the farms that feed the world. Scale that big is hard for people to feel so we've helped Nutrien show Canadians, employees, and policymakers not just what Nutrien does, but why it matters from the kitchen table to the global stage.
From mine, to farm, to you, and every step in between.
In partnership with Nutrien, we've developed a multi-year arc that connects one of the world's largest agricultural companies to Saskatchewan, Canada and the people it grew from. From creative direction and brand design to film production, fabrication, and broadcast, we designed each chapter to make a global company feel local, and a celebrate a local companies global impact.
The work continues to redefined how Saskatchewan sees its largest employer and how the world sees Saskatchewan agriculture. It's earned global accolades, shaped local policy dialogue, and reinforced Nutrien's role as both a food producer and a community investor. The shift was from transactional to transformational… a brand telling a story big enough to match the important work it does to feed the future.
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